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Gathering customer feedback from a survey allows you to understand what your customers love and don’t love about your business. Having an open mind while listening to customer complaints will certainly prove beneficial when identifying products or services that could be improved. There’s no doubt that listening to your customers provides invaluable insight but - are they always right?

An Infographic by valpak demonstrates examples of entrepreneurs who succeeded despite initial feedback and provides scenarios of when it pays to listen to your customers and also when it may hold you back trying to please everyone.

“Your customers can tell you the things that are broken and how they want to be made happy but don’t rely on them to create the future road map for your product or service”
- Mark Cuban

“A lot of times, people don’t know what they want until you show it to them”
- Steve Jobs

Check out the Infographic for interesting thoughts on:
- When you should listen to that customer feedback to learn where to improve now and identify common issues
- Considering where some customers may not always know exactly what they’re looking for and to use your expertise to identify opportunities to help guide them to other solutions they may not realize exist.

when not to listen to your customer infographic